Amazing news for the soca world. We’ve long known the genius behind our beloved fete “Soca Brainwash” was DJ Private Ryan and people outside of the Caribbean are starting to know and love him also.
We’ve looked forward to his Soca Starter and Soca Brainwash mixes for years. Now that Soca Brainwash the mix has morphed into a major event that has sold out venues in Trinidad, Barbados, New York City and Miami, we would love to see how the event continues to grow and flourish. The theme, amenities and the vibes cannot compare to any other fete. Most times when a product is taken on the road it tends to lose it’s value but in this case, we’re still in love with being brainwashed at Soca Brainwash.
Titled on Fader as “The Pied Piper of the Global Soca Scene”
Here are some snippets of the article.
Written by: Deidre Dyer
In 2006, a young student named Ryan Alexander uploaded a mix of soca tunes to Facebook from his dorm room in Miami, Florida. Today, the 33-year-old is known as Private Ryan to the global soca community and 80,000-plus followers who faithfully stalk his SoundCloud page. “I started the mixes as a sort of forum for Caribbean people who felt disconnected from back home,” he told me in one of numerous phone calls and WhatsApp voice notes that made up our interview. Private Ryan, it turns out, is surprisingly talkative. IRL at his perennially sold-out events, which have taken place in Trinidad, Miami, Barbados, and New York, he rarely touches the microphone. Instead he brings on a rotating cast of MCs, like Major Lazer’s Walshy Fire and legendary N.Y.C. soca DJ Back2Basics, to anchor his headlining sets. But on the phone, it’s immediately clear that Ryan has been wholly intentional in how he’s honed his DJ craft and turned a dorm-room mix into the world’s biggest soca festival.
“The most important lesson that I learned from the first Soca Brainwash fête was to never be afraid to try. You have to be fearless if you have a vision.”
At what point did you realized that you could take Soca Brainwash from a mix to a standalone event?
I understood that people look forward to the Soca Brainwash mix before Carnival. So I wanted to create an experience that goes hand-in-hand with the mix: a festival-themed event headlined by DJs from around the world that were representing soca music.
The first year in 2013 was when I started thinking I really wanna do this. I chose a day when there was nothing going on — daytime on Carnival Saturday, which was very unorthodox. Saturday is the day when foreigners are picking up their costumes, the ladies are getting their spray tans done — the last day to run around before the start of J’ouvert. It was a day that no promoter wanted to take because they thought that patrons would not come out to party. There were people who tried to deter me from doing it, who said that I should change the time. The most important lesson that I learned from the first Soca Brainwash fête was to never be afraid to try. You have to be fearless if you have a vision. There were a lot of naysayers in the beginning. This is the fourth year of Soca Brainwash. I’m glad I stuck to my guns. It’s one of the best decisions I made.
To view the whole article, Read more here
We’re super proud of you Ryan.
Yours in Mas,